Essential Parent is one of the world's leading resources for expert led parenting advice. Our mission is to make sure that every parent has free access to the best information available. Our topics are put together by leading experts following the advice of medical institutions such as the RCPCH, the NCT, UNICEF UK Baby Friendly Initiative, The St John Ambulance, The Child Accident Prevention Trust, The Meningitis Research Foundation, The National Literacy Trust and many more.