We are one of the world’s leading online resources for expert-led, evidence-based parental advice. All our baby care videos are supported by the Royal College of Paediatricians and Child Health and our pregnancy and baby content follows expert advice from the UNICEF UK Baby Friendly Initiative.
Health professionals can use our “e-care” software to deliver selected EP content online to parents.
All our content has been produced following best practice in each field and advised by specialists such as IVF pioneer Professor Robert Winston and bodies such as:
Our content is used in over 100 UK maternity hospitals, by NCT teachers up and down the country, in local authority children’s centres, and by Midwives, Health Visitors and GPs. The RCPCH use the content to help train junior paediatricians.
EP supports the NCT classes, Barnardo’s, the Daisy Foundation and the Genesis Research Trust.
Our aim is to offer you free access to the very best information available.
Our platform is designed to help you, or the parents you work with, navigate the challenges of parenthood so that you can give children the best chances in life.
The platform offers expert presented how-to video, FAQ videos and evidence-based videos and articles written for parents and parents to be.
The EP team
Essential Parent was founded by Dr Rebecca Chicot, a Cambridge PhD in Child Development and Parenting, and Diana Hill, an award-winning BBC science documentary film-maker. As parents, they saw a real need for evidence-based, expertly presented digital baby care content and decided to use their skills to create it in a market where there was limited quality expert content available.The pitch of the original idea by Diana and Rebecca led to a regional small business award, which gave access to accountants, lawyers and PR resources to help the company. Funding followed in 2011 from Ralph Kanter (founder of the vehicle tracking business Tracker and former leader of other businesses) and through his introduction to John Spearman (co-founder of The Week, Classic FM and Framestore), Hyman Bielsky (former CEO of Safety-Kleen Europe and an experienced private investor) and Robert Clarke (former private equity professional and a private investor). All of whom were known to each other through the private equity firm where Robert worked.
Essential Parent‘s productions include a set of parenting books published through Quadrille, and an award-winning app.
Essential Parent Company DVDs went into production during 2012 (translated into Urdu, Arabic and simple English) and were then launched with John Lewis before being taken to other retailers including Tesco.
In 2015, all EP content became digital. In 2017, the e-care delivery system was built so health professionals could deliver specially chosen content to parents on their smartphones.